Source Report (Admin)

Traffic / Event 依 Session Source 聚合

Conversion 依 First Touch 聚合

Coverage --

Traffic Summary

Visitors --

Sessions --

Known Users --

Engaged Sessions --

Event Summary

All Events --

Content Events --

Conversion Events --

Checkout Starts --

Conversion Summary

Leads --

Trials --

Orders --

Revenue --

Admin Tools

來源可觀測性

不排除爬蟲；把「誰來了」與「從哪裡來」分開顯示。無 UTM、click ID 或外部 referrer 時，誠實標為 direct_or_hidden。

-- 可分類 -- 有來源證據 -- 瀏覽器來源不可觀測

訪客身分

Actor Type	Provider	Confidence	Sessions	Visitors	Events

來源證據

Observed Source	Evidence	Confidence	Sessions	Browser-like	Automated

Traffic Overview

Session Source	Visitors	Sessions	Known Users	Pageviews	Ticker Views	Engaged Sessions

Event Overview

Session Source	All Events	Content	Conversion	Leads	Trials	Checkout Starts	Purchase Events

Conversion Overview

Attribution Source	Leads	Trials	Orders	Revenue

FB 廣告 vs 營收（去重）

FB Pixel attribution + DB email-join 雙視角。Both 桶＝Lead Ads 收到的 email 後來透過再行銷成交，兩個 campaign 都有功勞但只算一次。true_roas = (lead_only + retarget_only + both 營收) / FB 總花費。

Per Campaign (FB-side metrics)

Campaign	Objective	Spend TWD	Impressions	Clicks	Leads	FB Purchases	FB Value TWD	FB ROAS

去重 4 桶（互斥分桶，相加 = 全部訂單）

Bucket	說明	Orders	Revenue TWD

Ticker Insights

以事件發生當下的 ticker 關聯統計，便於觀察哪些標的帶來最多內容互動與轉換。

Ticker	Ticker Views	Leads	Trials